Monday, December 1, 2025

Saying our Newest Influenced-Giving Metrics




4 minute learn

A File Yr for Influence: Saying ACE’s 2024–2025 Influenced Giving Studies

Because the Govt Director of Animal Charity Evaluators (ACE), I really feel lucky and delighted to share our newest influenced giving experiences for our 2024–2025 fiscal yr. That is greater than an replace. This can be a second to replicate, assess our work fastidiously, and—most significantly—rejoice the nice we’re doing collectively for essentially the most uncared for and hidden animals.

I joined ACE three years in the past to assist individuals assist extra animals. These experiences measure the center of our mission: how a lot funding our Really helpful Charities and Motion Grantees obtained particularly as a result of of ACE’s work. This counterfactual evaluation is a crucial software for understanding our price and holding ourselves accountable to you and to the animals we serve.

Our Dedication to Accuracy and Rigor

This yr, we constructed upon the evaluation we carried out final yr, implementing changes that sharpen our accuracy. Significant impression evaluation requires fixed refinement, and I applaud the steps our workforce has taken to enhance our methodology.

To assist us obtain a extra exact counterfactual estimate, our workforce:

  • Surveyed donors who give to our Really helpful Charities immediately, moderately than by way of ACE, to raised perceive our affect on their choices.
  • Contacted grantmakers to ask whether or not ACE’s suggestions influenced their funding methods.
  • Surveyed all previous Really helpful Charities to raised assess any further monetary worth they gained from receiving an ACE suggestion.

Moreover, to broaden our impression evaluation and higher perceive how ACE is perceived, we:

  • Disseminated a community-wide survey.
  • Included questions on non-financial worth and potential detrimental impression in our surveys to all evaluated charities and grantees.

Our dedication to thorough, 360-degree suggestions is important if we attempt to be as efficient as doable.

A New Milestone for Really helpful Charities

It’s an honor to report that our work, powered by your help, has led to the very best annual counterfactual impression from ACE-influenced funding in our historical past.

In our 2024–2025 fiscal yr, we influenced $6.4 million in donations that might not have been obtained by our Really helpful Charities have been it not for ACE’s work.

That is a part of not less than $12.3 million in whole donations we influenced that yr. The $6.4 million, a direct consequence of our efforts to determine and promote the simplest methods to assist animals, is important to cut back the struggling of billions of people. Collectively, we assist piglets, squabs, chicks, calves, and shrimplets have an opportunity at a good life.

For each greenback ACE spent on our charity evaluations and proposals, we generated $6.05 in donations for efficient animal charities that wouldn’t have been donated to in any other case1.

These are our ten present Really helpful Charities. Glorious giving alternatives and their work humbles and evokes me.

Taking a look at our cumulative progress, since January 2019, we’ve got carried out 72 charity evaluations and influenced not less than $59 million in whole donations for excellent organizations.

Accelerating Change By means of Motion Grants

Our Motion Grants program is designed to determine and help promising, but underrepresented, approaches to animal advocacy. Right here, too, our information exhibits a strong return in your philanthropic funding.

Between April 2024 and March 2025, we awarded $1.2 million to 32 promising organizations and tasks world wide. Of this, we estimate that $0.84 million was counterfactual funding, that means these teams wouldn’t have obtained it in any other case.

From the start of the Motion Grants program (August 2018) to March 2025, we disbursed $6.3 million throughout eight rounds of granting. Our greatest guess is that $3.8 million of this funding wouldn’t have in any other case supported the revolutionary interventions, uncared for animal teams, and world advocates we prioritize.

Wanting Ahead with Gratitude

These numbers are trigger for celebration. However much more, they’re a information for our future. We now have work to do. We should apply our mannequin of rigorous analysis, clear suggestions, and strategic grantmaking to create extra and measurable impression.

I wish to lengthen my gratitude to Elisabeth Ormandy for her management on this evaluation and to our total workforce for his or her dedication to serving to animals. My thanks additionally go to the various donors, friends, and charity representatives who took the time to answer our surveys. Their suggestions helps us develop.

However I’m most grateful for you, our supporters. You’re the engine behind these numbers, these numbers that characterize higher lives. Thanks for making a record-breaking yr of impression—and a extra peaceable world—doable.

It strikes me to be a part of this group of people that amplify their compassion with cause. You employ your sources to assist those that want you essentially the most—no matter what you have got in widespread.

With honest appreciation,

Stien van der Ploeg


  1. Whereas a powerful multiplier is encouraging, what in the end issues for animals is the full quantity of further funding directed to efficient work—$6.4 million in counterfactual donations. A hypothetical group might have a multiplier of 100x however solely affect $10,000; we’d moderately have a decrease multiplier and transfer tens of millions extra {dollars} to the place they’ll assist animals most.  




About Stien van der Ploeg

Stien has almost 20 years of expertise using her management, technique, and philanthropy abilities to help numerous causes in a number of nations. Within the 4 years earlier than becoming a member of ACE, Stien labored professional bono for a number of efficient animal advocacy organizations, together with Prime and Standout Charities and Motion Grant recipients.

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ACE is devoted to making a world the place all animals can thrive, no matter their species. We take the
guesswork out of supporting animal advocacy by directing funds towards essentially the most impactful charities and applications,
based mostly on proof and analysis.

167
Recipients engaged on promising tasks

42
Nations throughout six continents.

$68M
Donations throughout the animal advocacy motion.

$58,000,000+
in donations already made to our advisable charities between January 2019 and March 2025

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